Baskit Wear (www.baskitwear.com), a premium player in the men's underwear, swimwear and activewear segment, announced the launch of a new brand campaign for 2011 that continues the brand's goal to reach active men everywhere. With new collections added, Baskit now offers a style of underwear for every man, for every activity and day of the week; reinforcing the name as the go-to brand for stylish men everywhere and their motto, "The brand you dig through your drawer to find."The new image and video campaign, produced by photographer Toky Castellanos, kicks off with the redesigned PURE organic underwear collection and ENERGY, the label's moisture-control underwear offering. Baskit designer and CEO Eric Schwers commented, "Our goal with this campaign is to broaden our audience whilecontinuing to appeal to our loyal customer base. We set the bar pretty high last season's campaign and this one continues that trend, showing our guy in a new perspective. Men who are familiar with our brand love it, but we want to expose a greater segment of the men's market to our collection and our lifestyle. So, we've expanded the collection to appeal to more men, while continuing to provide premium quality gear in an unbeatable assortment of styles, colors, and fits for which Baskit is known."